Clarify BA invite email design to increase clicks on the correct BA link

13 votes

A lot of our clients face the issue of people going to privacy link in email invite and then ending up doing assessment via 'Get Started' option. This also happens when for some reason (such as IT security setting etc.) the usual 'Take the Assessment' link in the email invite is not working.
A lot of assessment are taken on the global website and have to be retrieved from there.
It also leads to people doing assessment multiple times till company is able to get them do it via their system - this compromises on the result validity.

Reviewed - Saved for Future Consideration Suggested by: Vinaya Bansal Upvoted: 28 Jan Comments: 4

Comments: 4
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